Amy - Creative Advertising
When Altitude Film Distribution approached Territory's newly formed Creative Advertising department to work on their Key Art origination and full UK campaign roll-out, they had one request; to avoid typical ‘tabloid’ images of Amy Winehouse and focus on delivering an elegant and engaging image of Amy, the girl behind the name.
We went on to produce an array of assets including Key Art, a Website, Press, Digital and Outdoor Advertising for the Theatrical release - and continued to work on the lifecycle of the film, including Home Entertainment packaging and Soundtrack release.
The campaign was an overwhelming success, helping the film to gross almost £4.5 Million at the UK box-office and receiving Poster Design of the Year at the Screen Awards 2015.
Territory's Creative Advertising department specialises in film and entertainment marketing and applies the same passion for creative and commitment to high production values that define the studio's motion graphic and VFX work.