This project focussed on Sheffield’s independent cinema the Showroom and their audience’s experience. I created various pieces of print for plus a ticket keepsake to enrich the experience dedicated customers have at the Showroom. This also was done through allowing customers to record their experience on the tickets before storing them as a piece of memorabilia.
An integral part of this projects' process was realising that the Showroom thrived off of it's quirky style, this realisation took this project from a rebranding to a brand refresh which focussed more on the customers journey and experience.
