Europcar's fleet had received a Mercedes-Benz SL. A "bomb" that Europcar was going to make available for some special clients.

To deliver the invitation for a test-drive of this powerfull car we set up a unique and different delivery action that wouldn't let anyone indifferent.

Since the Mercedes-Benz SL is really a "bomb" of a car, we decided to treat it like one: the courier was dressed with an Anti-Bomb Unit suit and carried a miniature model of the Mercedes-Benz SL with the invitation to schedule a test-drive with this new adition to the Europcar's fleet.