HSBC || From Silk Road to China’s Belt & Road

HSBC || From Silk Road to China's Belt & Road

Working with HSBC to translate financial reports and infographics into engaging video content. 

HSBC China’s Belt & Road is an ambitious multi-faceted strategy aimed at boosting the flow of trade, capital
and services between China and the rest of the world. This involves over 65 countries, which together account
for 29% of global GDP  and 63% of the world's population - Chinese president Xi Jinping called it ‘the project of
the century’.

Nucco Brain was asked to create a series of videos to explain features of China’s currency, the Renminbi, and
outline the opportunities and risks associated with the Belt & Road Initiative to businesses unfamiliar with China’s
economy.

Our team collaborated closely with HSBC in order to translate financial reports and infographics into engaging
video content by selecting relevant statistics and weaving them into narrative form, whilst respecting the Belt &
Road Initiative guidelines. Not only did this require in-depth research in the video content produced but also in
the marketing strategy established by HSBC’s communication team.

This visual approach enabled the core information to transcend language or cultural barriers and reach HSBC’s
global audience of international stakeholders. The videos have been embedded in the HSBC online platform for
investments in China and used as one of the main communication tools by the HSBC marketing team.

The campaign has been well received by HSBC’s stakeholders and Nucco Brain’s video features at the top of the
HSBC China’s Belt & Road Initiative website. In total, the video has gathered more than 30,000 views online in
the months following its release.

Get in touch if animation is the right fit for your next project.


Credits:
Client - HSBC
Agency - Mindshare
Studio - Nucco Brain
Design - Thomas Gutteridge 
Animation - Nicholas Edmondson // Clement Sacchetti





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HSBC || From Silk Road to China’s Belt & Road
10
283
1
Published:

HSBC || From Silk Road to China’s Belt & Road

We worked with HSBC to translate financial reports and infographics into engaging video content for their China Belt & Road Initiative.
10
283
1
Published:

Tools

Adobe After Effects
Adobe Illustrator
Copyright Info

Attribution, Non-commercial, No Derivatives

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