BRIEF
Apply integrated knowledge to innovatively redesign the graphics of an existing pack design that you believe is weak or poorly designed.
CONCEPT
Choc Stix is an iconic snack manufactured by Snaxels and sold in South Africa.
Its graphics are dated and does not resonate with its customer base. I picked this
product for my packaging project as I wanted to update the graphics so that the product’s packaging could continue remain relevant in present time. I chose to use flat illustrations as I feel it gives the product a more youthful and playful appeal.
Its graphics are dated and does not resonate with its customer base. I picked this
product for my packaging project as I wanted to update the graphics so that the product’s packaging could continue remain relevant in present time. I chose to use flat illustrations as I feel it gives the product a more youthful and playful appeal.
