Customer
HopLop is a chain of indoor parks for families all across Finland. HopLop has a mission to make Finland a more child-friendly country.
Challenge
We needed to make HopLop’s new philosophy Kids should be allowed to be kids. "Don’t be so no.” famous, and by doing so, make HopLop more meaningful to people.
Vision
Kids should be allowed to go where adults go – In Finland, there are still places where kids aren’t welcome. As Jari Sinkkonen, a famous child psychiatrist said, “If kids cannot play, they start to misbehave and be aggressive.” Kids should be allowed to be kids, wherever they are.
Solution
To prove our mission and new philosophy, we opened up the world’s first pop-up, high-end restaurant, designed for children – by children. The experience was executed completely by following childrens’ wishes.
