A lifetime in 60 seconds
In their latest ad, the Norwegian pharmacist Vitus took on a monumental project: to document the development of the human skin through an entire lifetime. In just 60 seconds. People come in all ages, shades and shapes. Vitus’ mission is to help everyone feel comfortable in their own skin and meet whatever changes they may face in the future. After all, we are all living proof that the only thing constant is indeed change. With this project we set out to document just that.
The result is a film with no less than 101 women from age zero to one hundred portrayed completely natural and without any retouching. Put together in a stop motion fashion the spectator is taken on a journey through generations and ultimately a time-lapse of an entire lifetime.
Client: Vitus Pharmacy
Creative team: Aleksander Erichsen & Thea Emanuelsen
Account director: Kjetil Botten Skogly
Project manager: Tone Bøygard
Agency: POL (Norway)
Director/Photographer: Pål Laukli
Producer: Kristian Hajdu
Production company: Heimlich
Music by: Erlend Mokkelbost og Morten Myklebust
Editing: Paal Gui
Grade: Julien Alary
Behind the scenes: Casper Nielsen Strand
Hope you like it!