I still decided to finish the project and present the posters and visual ideas I had and create small case study, that would present my results so far.
Check my dissertation project here
Prague City Gallery – the second most significant art institution in the Czech Republic after the National Gallery in Prague – was established on 1 May 1963. It was assigned to collect, professionally protect, scientifically process and manage Czech art of the 19th, 20th and 21st centuries.
You can read more about the gallery here
More about the design competition
The gallery itself have several building, that will all need their own branding version and that all store different exhibitions.
The buildings are:
The Municipal Library of Prague, 2nd floor
The Stone Bell House
The House of Photography
The Colloredo-Mansfeld Palace
The museum itself changed their visual identity few times already and even if their current branding is still better than most of other galleries in Czech Republic, it started to show it's age.
My idea was to bring the essential feeling from the current mark and further evolve it to more robust design system, that could be further developed as the museum has more exhibitions.
The system itself is using sans-serif typeface called Poppins, which I liked for its uniform look and difference between Light, Regular and Bold cuts.
I used the diagonal idea from the current logo and stretched the line this way. This idea could be than transformed to other use cases, either on posters or even to different versions of the logo altogether and act as a modular system, where everything in this style would be recognizable and easily associated with the gallery.
Still work in progress, but looking to update and work on the project as I will have more time. This project was created while procrastinating, since I should really be studying for my final exams of my Master's degree.
Thanks for watching.