Seabrook is a cult classic with legions of loyal fans and devoted to big moreish flavour, but they felt tired and ‘me-too’ on shelf. In an over-crowded, hyper mature crisp category it was time to stand out rather than blend in.

Our solution was a rebrand and reposition that would buck mainstream norms, bag more penetration and help Seabrook rediscover their challenger ethos along the way.