• Add to Collection
  • About

    About

    Vera Xane is a new jewellery brand with great inspiration and an exciting first range to launch later in 2012. Toben was involved in the design o… Read More
    Vera Xane is a new jewellery brand with great inspiration and an exciting first range to launch later in 2012. Toben was involved in the design of its visual identity, identity concepts, logo mark, and its first applications. With such a visually potent jewellery brand the identity needs to be very distinct but allow for seasonal changes. We designed a strong, minimal and timeless base mark that can be translated into new visual directions. This flexibility allows for a constant refreshed identity where the logo can become part of the message and evolve in a less traditional way, whilst keeping the brand recognizable. The design for the first season introduces the base mark in its reduced form. It focuses on the overall free and feminine spirit of the brand and reflects the finish of the jewellery pieces. PS: Thank you to Alex from Vera Xane for letting us use the beautiful image of the Sunray Bangle. Read Less
    Published:
Vera Xane is a new jewellery brand with an exciting first range .Toben was involved in the design of its visual identity, identity concepts, logo mark and its first applications.

With such a visually potent jewellery brand the identity needed to be very distinct but allow
for seasonal changes. We designed a strong, minimal and timeless base mark that can be translated into new visual directions. This flexibility allows for a constant refreshed identity
where the logo can become part of the message and evolve in a less traditional way, whilst keeping the brand recognisable.