Vera Xane is a new jewellery brand with an exciting first range .Toben was involved in the design of its visual identity, identity concepts, logo mark and its first applications.

With such a visually potent jewellery brand the identity needed to be very distinct but allow

for seasonal changes. We designed a strong, minimal and timeless base mark that can be translated into new visual directions. This flexibility allows for a constant refreshed identity

where the logo can become part of the message and evolve in a less traditional way, whilst keeping the brand recognisable.