Photography / Print / Illustration / Graphic
Preservation Press Communication.
I designed the new version primary as a print ad, that would span over three pages and have a sense of interaction with it. The idea for the frosted page that masked the second image was to allow the use of digital billboards that would slowly transition between images. This would simulate the same interaction as flipping between the two pages of the print ad. The changing of pages is also meant to express the taking of action.
The header caption ‘Get close to Nature... lose Nature’ was created to be my powerful selling point that gets the audience to act on the call to action. The call to action is getting people to visit the web link provided and to reinforce the global message of protecting our natural environments.