COMMUNICATION OPPORTUNITY: Promote an annual event focused on the video game industry creating an engaging and interactive experience.
PROJECT SCOPE: to create a conceptual promo animation from abstract ideas, mental symbols and cognitive definitions.
STRATEGY: Promote the brand by engaging the consumer (not selling the idea of engagement through its products and services).
CONCEPT: E360 [Experience the Evolution]
An abstract mix of evolution, electricity, circuits and vibrant color and energy (highly experimental).
An event that immerses its audience through a full 360° campaign of interaction and engagement.
