This is a rebranding project for corporate identity. The chosen brand is Onisuka tiger. Onisuka tiger is a clothing brand for teenagers or middle age people. 

The brand itself has a unique sporty look. The brand has become really popular among teenagers, due to the fact that Onisuka is a Japanese brand. Therefore, it would be best to put the Japanese character as the logo and make it suit teenagers. 

The original version of the logo is too mature. It does not seem to suit a teenage target. The logo of the brand has been changed to the more animated character which is a samurai tiger. This suits Japanese teenage culture. 

The colors that were chosen is blue and yellow, which is the opposite  tone in the color wheel. Yellow is a warm tone while blue is a cool tone. The combination of the two colors create the eyes catching and effective logo.

The process of this project is to gather inspiration and to create the effective logo. Anything could be a logo, but to create an effective logo there are many things to be done such as finding inspiration, ideas, target market, etc.