SUPERBOCK - Project: Off Trade Campaign
Role: Creative Director - Copywriter
Scenario: Young people have united in order to make cultural things happen, but still they lack economic resources.
Strategy: "Helping the independent to flourish"
Super Bock won’t just be an observer. it will also act as a facilitator. Super Bock will facilitate resources for young trendsetters in portugal and help them transform their events into reality by providing them with the tools and assets they need.
Concept: Under the red
Idea: Portray a cultural movement among urban youngsters. Give them the right resources to develop their movement.
There is a way to achieve creative expression, be part of the new movement: “under the red”
Any independent story of success starts at one point, an unknown place with infiltrate guests and rarely with the right resources. It's time to join these unknown moments helping makers with basic resources to get “under the red". Under the red: It is an alternative movement of events hosted by independent creators.
The red is super bock, under the red is beyond the mainstream under the red immerses us in a hidden world of enthusiastic people who enjoy being part of independent initiatives.
Mechanic:
Super Bock will call for a new independent cultural movement in portugal. it will host different curated events and artist performances.
It will also give consumers creators the opportunity to apply for useful resources for their project events. a team of curators will reward hosts events with trade-kits.
HUB DIGITAL
MERCHANDISING
PORTUGUESE COPY + ARTWORK
