The New Denim Project is a textile group in Guatemala that promotes up-cycling, currently collaborating with West Elm and Whole Foods. The idea is to turn old denim scraps into premium accessories like table cloth, bags, and garments. Creative director Adrian Engelberg explains the process behind the textiles and the global change she is aiming to create through her company. 

This video is part of a profile series by Nómada, filmed and edited by Gabriela Rios.