Frank
This identity corresponds to the redesign for a local men's fashion store. The goal was to achieve a powerful image, which had as core values the representation of quality and masculinity, maintaining the family legacy of the company. In this way, taking as reference the patronymic heraldry, a review is made through powerful elements that compose it, resulting as an image to convey confidence and security, emphasising its raison d'être. As for the chosen typography, a sans-serif is chosen with the intention of preserving the robustness of the previous typography and contributing to a more neutral and modern character.
