ANDRË MUSEUM / BRANDING / 2016
Proposition for a global branding system for the next Modern and Contemporary Arts Museum in Brussels. The goal is, beyond identity, to create a voice and question the challenges of a contemporary visual identity. I «played» the museum: where am I? What do I have that others do not have? then, I have defined my promise; a museum for all, a tone; direct and familiar and an aesthetic; frank and rigorous, inspired by this particular place that is the Citroën factory. My solution is the personification of the museum! What better city than Brussels and its warm and surreal heritage could afford it? I present to you Andrë Museum. Andrë is like us.