Bold. Pop. Unique.
PACKAGE DESIGN
Client: Siwa - Suomen Lahikauppa | www.siwa.fi | Market: Finland | Year: 2016
Vertex GOLD Award Winner 2017
Bold. Pop. Unique.
The challenge was to create an assortment of paper products for the Finnish retail stores Siwa. These products needed to reflect diversity to give consumers the idea of a big assortment on shelf, instead of the classic approach of doing a closed range.
The solution was to highlight the benefits of each product and its own characteristics and to bring this in to the packaging design. By doing this, each product looks different, with different colors, different claims and different look and feel.
The result was a colorful and fun assortment, with strong personality, that pops out of shelf when put side by side the competition, in a usual conservative section of the store. In the end the consumer understands each product as special.
Creative Direction: Jens Sievert
Design: Inês de Almeida Batista
Account Executive: Margarida Lacerda
