In China, parents want their kids to have fun playing sports but are nervous about the possibility of them getting hurt. So this Children’s Day Nike is offering a symbol of their dedication to sport in China called the Nike “Badge of Honor.”
Illustrator:
Football-Wassim / Basketball-Lili Des Bellons
Designer:
Deer Sheng / John Yao
Illustrator:
Running-Pete Sharp / Skateboarding-Stevie Gee
Designer:
Deer Sheng / John Yao
PRODUCT ILLUSTRATION
WIEDEN+KENNEDY SHANGHAI
Executive Creative Director: Ian Toombs
Creative Directors: Terence Leong, Shaun Sundholm
Art Directors: Timothy Cheng, Max Pilwat
Copywriter: Liu Wei
Designers: Deer Sheng, John Yao
Creative Directors: Terence Leong, Shaun Sundholm
Art Directors: Timothy Cheng, Max Pilwat
Copywriter: Liu Wei
Designers: Deer Sheng, John Yao
Artists:
Wassim (Football)
Pete Sharp (Running)
Lili Des Bellons (Basketball)
Stevie Gee (Skateboard)
Wassim (Football)
Pete Sharp (Running)
Lili Des Bellons (Basketball)
Stevie Gee (Skateboard)
Animation
Football
Production Company: Passion Pictures
Animation Studio: Le Cube
Creative Director: Ralph Karam
Director: Mariano Fernandez Russo
Football
Production Company: Passion Pictures
Animation Studio: Le Cube
Creative Director: Ralph Karam
Director: Mariano Fernandez Russo
Running
Production Company: Amanacliq
Director: Tom Bunker
Artist: Pete Sharp
SFX: Ryan West
Production Company: Amanacliq
Director: Tom Bunker
Artist: Pete Sharp
SFX: Ryan West
Basketball + Skateboard
Production Company: Brand New School - Los Angeles
Director: Brumby Boylston
Production Company: Brand New School - Los Angeles
Director: Brumby Boylston
