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La Sardina x Somewhere Else
Camera Customisation
Taking a camera out on an adventure is very much like a sea voyage—it can yield amazing results but it can also be seductively dangerous. Approaching the La Sardina customisation project with this romantic "sea-faring into somewhere else" view, the camera is painted in a grey common amongst naval vessels which then provides the backdrop for the white pencil illustrations inspired by vintage sailor tattoos.

On the front panel there are illustrations of lucky charms and on the rear panel is a phrase "T'was right, said they, such birds to slay / that bring the fog and mist" which is part of an English poem – The Rime Of The Ancient Mariner – all combined to bid the camera user good luck. To top it all off, an orange camera case was custom-made to mimic a life vest. Emblazoned with the Somewhere Else logo, the camera is now all set for the next great adventure!