PROJECT – Highlight a hotel listing what can be labeled as “Daily Deal” based on lowest price and rating.

PROBLEM – Highlight a hotel listing that can stand apart from rest of the listings as something special.

SOLUTION – Created a design pattern for highlighting a listing which stands out from rest of the listings by adding a border, adding a special header and pinning it to the top.

RESULT – Daily Deal was a huge winner for hotels, increased conversion by 12%