Expedia Hotels Deal Of The Day (2013)
PROJECT – Highlight a hotel listing what can be labeled as “Daily Deal” based on lowest price and rating.
PROBLEM – Highlight a hotel listing that can stand apart from rest of the listings as something special.
SOLUTION – Created a design pattern for highlighting a listing which stands out from rest of the listings by adding a border, adding a special header and pinning it to the top.
RESULT – Daily Deal was a huge winner for hotels, increased conversion by 12%