Baltimore Humane Society:
For the adoption posters, I chose photos of each of the animals they have and chose to use that as a background image. I wanted the photos to stand out and to show that you shouldn't "shop" for pets - you should adopt pets. For example, if a child gets a puppy or kitten for Christmas, the animal might be returned a few months later because the family does not have "time." My posters convey that a pet is long term - not short term so it is important that you weigh the factors in getting a pet.
I wanted to create the typography simple and clean to draw attention to the "Adopt Don't Shop" and the photography of the animals.