The New Collection 18
Arkoslight is a technical lighting company with a worldwide projection, honored with many international awards, with the aim of shape pureness in order to create unique products, attractive and distinct, state-of-the-art and with top quality light solutions.
One of their problem was the need to communicate the true magnitude of their products, considering that they are increasingly smaller, achieving the highest light quality in a limited space. It was decided to create a series of visual poetries where to compare the lighting pieces with small dimension products, standard sized and worldwide recognizable so that the real dimensions of lights could be appretiated. A series of still life pictures would be later built into catalogue edition following a black-and-white style, seeking for minimalism, our customer’s typical feature in their products. Also, the typography was customized for cover and headlines to the catalog.
ADCV Award Finalist 2017. Catalogs. ADCV Comunitat Valenciana.