Lost Girl - Lost Boy (2011) NOKIA digital
After a strong decade of brand leadership in India, affordable smartphones crept in. Nokia needed some love. Fast.
This campaign won us the Nokia Digital account. It was the beginning of a new era for digital in India. The brief to us was to regain Nokia's lost relevance in the market. After this pitch we began a series of experimental and product led campaigns mixing reality and romance with features and technology. The affair lasted 4 years.
