Villa's Celebration
"La celebracion de Villa" microsite lets users access an applicationthrough which they can record themselves with their webcam while playing with avirtual paper ball.  Villa (Spanish National Football Team player),live from his own home, will evaluate their skills, showing them his veryspecial celebration if they have performed exceptionally.

Interactive team:
Creative director: Daniel Martin

Art Direction: Felix Ajenjo / Daniel Martin
Copy: Jaime Rojas
Project manager: Javier Burgueno
Still life production: Serial Cut
Trailer
Website Screenshots
Still life making-off (by Serial Cut)
Villa's Celebration (McDonald's Spain - World Cup 2010)
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Villa's Celebration (McDonald's Spain - World Cup 2010)

Can you demonstrate that you can touch the ball like Villa? Then you can win his special celebration
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Published:

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