MAX PULS - BRAND IDENTITY
Brief / challenge:
This is a project I did for the school subject Strategic Design. The task was to create a visual identity for a new fitness club in the city of Drammen, Norway. The target group which I chosen to reach was athletes like runners, bikers and skiers Solution: The name "Max Puls" is very related to the target grop which are athletes. My solution is based on a minimalistic design. The use of red dots and raster graphics on black surfaces maintaining a strong brand identity for the fitness club.
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