This year's catalogue for the Innovation Awards contest merges two worlds: the online and the offline. In most publications the contents are guided in a linear fashion. We decided that starting with the cover the viewers should be able to decide how they want to use the catalogue. The hashtag mechanism is used in the interactive cover which includes a moving wheel. The wheel makes it possible for the viewer to select a topic which is interesting to them. The projects are tagged and if a topic interests the viewer, they can easily find it in other parts of the publication. Ultimately we created a publication which is not a regular catalogue but a knowledge resource related to innovation in marketing and advertising.