The relaunch of the global HUGO BOSS online appearance includes the set-up of six completely different brand worlds and the merging of all contents. The newly created section “lifestyle” informs about all corporate activities and includes the newly developed eMAG, HUGO BOSS TV, HUGO Tracks and the Arts & Sports Sponsoring. These contents will additionally be implemented by smart content sharing into each brand world.
Agency: Werbewelt AG
Creative Director: Bastian Pristl, Tobias Ulmer
Art Director: Bastian Pristl
Project Management: Andrea Gohl
Key Account: Ulrich Schauwecker