Shave The Day is a startup mail order razor company that specializes in women's razors. In order to get Shave The Day up and running I created a logo and pattern that could be incorporated into the branding elements and packaging.
The brand pattern is scribbled lines to represent hair. I then placed clean white strips on top of the pattern as if the pattern had been "shaved" clean. The pattern is a fun and abstract way to add graphic elements to branding material.
