WIRED - La formula della viralità
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    How do memes work? What’s the secret behind a million views video? Why italians love Gianni Morandi so much? We shape the titles of the main arti… Read More
    How do memes work? What’s the secret behind a million views video? Why italians love Gianni Morandi so much? We shape the titles of the main article for Wired Italia using two lovely styles. We take inspiration from the casual style of signs painted by hand but we poshed it up a bit with light strokes. Classy but not sassy. Read Less
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La formula della viralità

How do memes work? What’s the secret behind a million views video? Why italians love Gianni Morandi so much?
We shape the titles of the main article for Wired Italia using two lovely styles. We take inspiration from the casual style of signs painted by hand but we poshed it up a bit with light strokes. Classy but not sassy.

Client: WIRED Magazine, Italy
Art direction: Corrado Garcia
Illustrations: Francesco "Cutway" Tagliavia
Year: 2015

Photo: Alice Turchini