The Tooth Company- Branding a Dental Clinic
The Tooth Company

Overview: If there’s one person everyone’s scared of, it’s the dentist. Nobody likes going for a routine check-up. Which is problematic, since the longer you put it off, the worse a seemingly simple problem could can get.

Brief: Our task wasn’t just to create the brand identity of a dental chain. It was to change behaviour. How do we get people to start going to the dentist again?  
We wanted to create a brand that reassured people. For that, we needed a brand language that comforted people, instead of threatening them.

The Tooth Company is a multi-speciality dental care centre in Hyderabad, founded by Dr Shailee Swarup and Saumil, that follows the ‘Let's Talk’ philosophy. Communication plays a vital role in reducing dental anxiety. Inspired by the brand's philosophy, our brand identity is composed of quotation marks that form the shape of a tooth.
In order: Missing Tooth (1); Alignment (2); Overlap (3); Tooth Decay (4); 
Chipped (5); Braces (6); Implants (7); Root Canal (8)
  
The Tooth Company- Branding a Dental Clinic
21
583
0
Published:

The Tooth Company- Branding a Dental Clinic

The Tooth Company is a multi-speciality dental care centre in Hyderabad, founded by Dr Shailee Swarup and Saumil, that follows the ‘Let's Talk’ p Read More
21
583
0
Published:

Creative Fields