The Karma System
This project is in response to the 2015 RSA Fair Share brief – ‘Design a way to keep the sharing economy fair so more people participate’. The concept was presented in the competition final.

Recognising trust as the key to increasing participation I conceived of the Karma® impartial verified rating system. Each Karma® user is assigned a rating that functions as an online passport across multiple platforms within the sharing economy. Positive performance results in a positive Karma® rating, clearly highlighting trustworthy users. This rating moves with the individual user from platform to platform, governing interactions.

Although the Karma® system could function as a legitimate solution, I found it more rewarding and engaging to instead look at the hypothetical future of 2025 in which Karma® has been fully implemented. Through exploration of dystopian, authoritarian branding it aims to satirically highlight the potential Orwellian implications that such a system would impose.




The Karma System
25
432
1
Published:

The Karma System

Through exploration of dystopian, authoritarian branding this project aims to satirically highlight the potential Orwellian implications that suc Read More
25
432
1
Published:

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