Duyvis Tiger Nuts Russian Roulette
Duyvis introduced an innovative new product. Probably the worlds first example of the gamefication of snacks: Tiger Nuts Russian Roulette. A bag of regular crunchy Tiger Nuts with now and then a reeeaaally spicy one. How do you promote this exciting new snack in a young male target audience? By introducing an exciting mobile game.
This campaign was awarded with an Esprix 2011 and a Spin Award for best game.
Duyvis introduced an innovative new product. Probably the worlds first example of the gamefication of snacks: Tiger Nuts Russian Roulette. A bag of regular crunchy Tiger Nuts with now and then a reeeaaally spicy one. How do you promote this exciting new snack in a young male target audience? By introducing an exciting mobile game.
This campaign was awarded with an Esprix 2011 and a Spin Award for best game.
