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    Eye art is an interactive installation that allows user to generate an unique social post artwork based on their iris. Users will be asked to sca… Read More
    Eye art is an interactive installation that allows user to generate an unique social post artwork based on their iris. Users will be asked to scan their eye on an iris scanner, based on their iris color, texture, and size, the algorithm will generate a beautiful “eye art” with their selected quotes of beauty. The output of the installation is an unique social post of the user which encourage them to share on social media with the new launch product. Read Less
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Eye Arts - Ester Lauder 

To help launch the new Ester Lauder eye care product, we created Interactive installation - Eye Arts that allows the user to scan their iris and generate a unique artwork. The artwork will be generated based on user's iris color, texture, and different size through custom build algorithm. The user will be asked to choose their favorite beauty quotes from Ester Lauder to goes along with the artwork. The results will allow users to share on their social networks.

Agency: BBH SINGAPORE
Partner: ARSTIC
Markets: BEIJING, SHANGHAI, HONG KONG