Swappplica is a difusion line of Swarovski. Envisioned as a service in which customers can have any possession adorned in bespoke Swarovski Elements. Adding a sense of luxury to all things precious to you.
 
Below is the mocked Swapplica logo and print advertising campaign that would begin in conjunction with the launch of Swapplica. The campaign superimposes various graphical devices and glamour shots to create a unique visual tension. The unusual layout confronts and engages the viewer.