Here's a chunky bit of insight: Users who do a few workouts in their first week, stick around longer. Makes sense right? Let's use that insight to improve our product.
1. First, we want new users to be placed into the right program.
2. If they are unhappy, move them into something better, based on their feedback.
Interactions & Visuals
It turned out our users really liked a more guided, thoughtful introduction to the product. We've seen meaningful increases in our primary metrics (trial conversion, workout completions), and we've been able to collect much more data, to create a more personalized experience.