Idea: Let’s create a tiered, premium membership for Daily Burn customers.
1. New users need to know the benefits of the new premium tier.
2. Existing users need to know how to access premium content.
What We Shipped
40.33%: Users in the premium tier in their first month
For a first release, don’t try and be clever. Ship something that works and is simple. Iterate later. Writing copy is extremely difficult when there’s a million different protypes, builds and mockups floating around. Pick something that will become the ‘single source of truth’. Copywriters will love you.