This logo was created for a brand which produced eco-friendly clothing and accessories.

I would like to share the key stages of design development. 

Here you can see first shapes which were presented to the client.

The final shape

After the form was picked and confirmed, the second stage of development process has come - colour choice. 

While looking for solution, I was mostly concentrated on pastel palettes as they are far more associated with nature, rather then strong, oversaturated colours. However, even soft and organic tints might create an impression of something bright and vivid, something that would caught an eye but without disturbing it.

Almost without any hesitation the first version with rich dark grey was chosen. 

What a feeling when client's opinion and yours are hitting the same point.=)

Welcome the final design!