Smith & Jones
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For the final project of this class I got the assignment to brand an high end department store based in the Netherlands. Smith & Jones work according to their main values which contain inspiring, quality and extraordinary. They have different departments as fashion for men, woman and children, living, food and entertainment. They have special events as fashion shows, tastings and product promotions for clients with a membership. The branding of Smith & Jones visualizes a luxury department store with products of high quality. The logo is simple, by the combination of the first letters I have designed a unique ampersand. The little curl is also used for the dessin.
Project: logo, stationary, way finding, magazine
Created using Free High-Quality Clothing Hanger Mockups from <a href='http://zippypixels.com/'>ZippyPixels.com</a>
