Campaign Pitch for Kalbe food & beverages is created together with agency Avicom Indonesia. These are some of the visual explorations as well as the final pitch treatment, and yes our draft was not chosen for the campaign but plenty feels proud of this project!

Client: Kalbe - Fitbar
Creative Director : Yufi Firdiansyah, Irwan Fakhrudin
Sr. Art Director: Sony Arsanto
Art Director : Mark Keintjem
Copywriter : Ranny Sutedja