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Here’s an overview of client work I have designed or creatively directed, either as direct commission, in-house, or as part of a brand agency team.
Client: Aramco
Project: King Abdulaziz Center for World Culture
Brand identity (BI) / Visual identity system (VIS)
Agency: Siegel+Gale
Role: Creative lead

Client: ArcelorMittal
Project: Annual report / Annual review
Agency: Thoburns
Role: Creative director
Bank of England
Project: £20 & £50 banknote campaigns / BI / CC / VIS
Agency: In-house / Peachy Studio
Role: Senior creative / Creative consultant 
Client: Baker McKenzie
Project: Carve-out communications
Agency: Peachy Studio
Role: Creative director / 4D Sculptor
Client: BAE Systems Hawk
Project: Aircraft livery / Marketing literature / VIS
Agency: Fathom
Role: Creative director
Client: Cambridge University Press
Project: UK VIS / International VIS
Agency: TILT / Peachy Studio
Role: Creative director
Client: Cinven
Project: Advertising / BI / Corporate literature / VIS
Agency: Thumb Design
Role: Creative lead / Typographer
Client: England & Wales Cricket Board
Projects: Emblem refresh / VIS
Agency: Whitestone
Role: Creative lead / Illustrator / Typographer

Client: FIFA
Project: 2002 FWC branding / 2006 FWC emblem / 2003 & 2007 FWWC emblem 
Agency: Interbrand / Whitestone
Role: Creative lead / Creative director 
Client: Jaguar Land Rover
Project: InMotion – BI / VIS
Agency: Thoburns / Peachy Studio
Role: Creative director
Client: Virtual Cabinet
Project: BI / VIS
Agency: Jenkins & Peachy Studio
Role: Executive creative director

I am an experienced designer and creative director specialising in brand identity, corporate communications and visual identity systems.

I’ve worked my way through the creative ranks from junior art director to co-founding an international sports agency. During which time I captained the team that created three FIFA World Cup emblems. I’ve helped ideate, craft and deliver all manner of exciting design projects. And I even won the FT’s Mouldy Mince Pie Award for my endeavours.

Most recently, I’ve been working client side at the Bank of England directing some lovely projects, including campaigns for the new £20 / £50 polymer banknotes, and the refresh of their brand identity & visual identity system.

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Peter McCabe


I am a creative director based in London. I merge art, advertising, animation, copywriting, creative strategy, graphic design, illustration, movi Read More