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Creative Direction

Creative Direction

Here is a selection of work I have designed or creatively directed – either as part of a branding agency team, working in-house, or a direct client commission.

Aramco
Project: King Abdulaziz Center for World Culture
Commission: Brand identity / Visual identity
Agency: Siegel+Gale  •  Role: Lead designer
 
 
ArcelorMittal
Commission: Digital annual review / Digital annual report
Agency: Thoburns  •  Role: Creative director



Bank of England
Projects: Brand identity / Visual identity
Agency: In-house  •  Role: Senior creative


Bank of England
Projects: £50 & £20 banknote campaigns
Agency: In-house  •  Role: Senior creative



BAE Systems
Project: Hawk Advanced Jet Trainer
Commission: Aircraft livery / Corporate literature / Visual identity
Agency: Fathom  •  Role: Lead designer / Creative director



Cambridge University Press
Projects: UK Education / International Education
Commission: Brand creation / Visual identity
Agency: TILT / Peachy Studio  •  Role: Lead designer / Creative director



Cinven
Commission: Brand identity refresh / Corporate literature / Visual identity
Agency: Thumb  •  Role: Lead designer / Typographer 



England & Wales Cricket Board
Commission: Emblem refresh / Visual identity
Agency: Whitestone  •  Role: Lead designer / Creative director



FIFA
Projects: 2002 & 2006 World Cup / 2003 & 2007 Women’s World Cup
Commission: Brand guidelines / Event emblem / Visual identity
Agency: Interbrand / Whitestone  •  Role: Creative midfield 



Jaguar Land Rover
Project: InMotion  •  Commission: Brand identity / Visual identity
Agency: Thoburns  •  Role: Creative director
Creative Direction
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Peter McCabe

Creative Direction

I’m an experienced designer and creative director specialising in brand identity, corporate communications and visual identity systems. I’ve wor Read More
44
714
1
Published: