The Irish Heritage Council
For this Project I was asked to design a new identity for the Irish Heritage Council. I had to design a logo and a print campaign that would help to relaunch the brand. The concept behind my newly designed Heritage Council Identity is to connect the communities of Heritage Towns with their Heritage. The logo I have designed supports this idea with the hand drawn charcoal line representing the human connection to our Heritage. The posters are intended to highlight areas of important heritage with colour. People would be drawn to areas and sites they associate by memory, encouraging an emotional connection and inspiring people to learn more about their Heritage. The visual language is carried through to the brochure.