The new wall feature for HUF Los Angeles Flagship Store encompasses a fluid elegance, one that cannot be expressed through close angular forms.
A range of menswear, sneakers, hats and bags can be displayed on the proposed wall feature, the flowing form of the wall references the flowing movement of garments and fabrics. The wall is designed using customize digital tools which provide unprecedented client specific 3D form, which has been translated onto 2D timber sections.
The wall features are composed of CNC-milled Birch Plywood pieces strategically joined together at several points to create this smooth undulating surface.
With the intention to create a space which can, not only expand the boundaries of human perception but heighten the shopping experience; through evolutionary design outcomes inaccessible through traditional design methodologies.