Jose Cuervo Tradicional label proposal
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Published:
Jose Cuervo Tradicional
Special edition label proposal

March, 2017
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About
I was asked to prepare an illustration proposal 
for a special edition label of Tequila Jose Cuervo Tradicional.

I made some inked sketches and a few versions of the label.
Unfortunately the proposal was rejected.
 Finally I decided to make an
alternative and personal version of the illustration with an unused drawing.
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1.
Calavera

about
Illustration is the unused pencil drawing remastered and coloured 
in Adobe Photoshop with Wacom Cintiq.
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2.
Calavera (silver version)

about
Illustration is the unused pencil drawing remastered and coloured 
with alternative palette in Adobe Photoshop with Wacom Cintiq.
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3.
Calavera (pencil drawing)

about
Drawing was made with 3H pencil
on Fabriano® Accademia (120g) paper.
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4.
Calavera

about
Illustrations were drawing in Adobe Photoshop and 
remastered and coloured in Adobe Illustrator with Wacom Cintiq.
This versions were presented to client and unfortunately not approved.

™Jose Cuervo Tradicional is a registered trademark.
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5.
Sketches and studies

about
Drawings were made with pencil and Copic multiliners
in Moleskine sketchbook.
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Thanks for watching.