Credit: Synergist Communications - Agency of Record, Brand Strategy and Project Management
Community Re-Branding Project
The identity makes use of positive and negative space to show a crossroads, while the multi-coloured arrows are directed towards a focal point or meeting place. The four arrows are representative of the diversity and multiculturalism of the area and communicate a sense of collaboration, acceptance and inclusiveness. The bright and vibrant colours used throughout the program create a positive vibe that supports the revitalization effort by bringing life and positive energy to the region.