Ferrari Promotion is an Italian group based in Milan, working in the advertisement business for half a century. Acting as an advertising agency as well as in print production, it developed a client base all over the national territory and takes care of the strategy, production, and installation of printed advertising campaigns for notorious brands like Barilla, Adidas, or BMW. Amongst its core businesses is the dealership of supermarket and mall’s advertising spaces and management of marketing campaigns in that Last Mile.
As the Graphic Designer appointed to develop a separate identity for that core business, I worked to create Supermall. Thanks to the rebranding, this department has been sold as an independent company to another group. And I have taken care of every step in the process: from better defining the business through a detailed brief, to giving it a name and visual identity, as well as creating all the branded documents, presentations, uniforms, business cards, digital signatures, website interfaces, newsletter templates, and the list goes on.
BRAND DEVELOPMENT “SUPERMALL” (Naming, Logo, Graphic Language, and all marketing collateral from corporate paperwork, to branded paraphernalia and digital presence)