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    As a brand that embraces the vision of "Happiness For All," we have built a campaign to draw attention to the rights of children on April 23, the… Read More
    As a brand that embraces the vision of "Happiness For All," we have built a campaign to draw attention to the rights of children on April 23, the only national day that dedicated to the children of the world. 'Convention on the Rights of the Child' has 54-items, but it was written by elders. We believe that children has limitless rights according to their imagination, so first, we gave the word to the children and publish a video on the Algida's Social Media Channels. We invited the elders to expand the 'Convention on the Rights of the Child' with the #EveryChildsRight ( #HerÇocuğunHakkı ) hashtag on social media. On the first day we became a Trend Topic on Twitter. With Amanda Parer, an Australian artist, we made a Children's Rights monument. On April 23, people saw the giant children balloons. Read Less
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As a brand that embraces the vision of "Happiness For All,"
we have built a campaign to draw attention to the rights of children on April 23,
the only national day that dedicated to the children of the world.

'Convention on the Rights of the Child' has 54-items, but it was written by elders.
We believe that children has limitless rights according to their imagination,
so first, we gave the word to the children and publish a video
on the Algida's Social Media Channels.



We invited the elders to expand the 'Convention on the Rights of the Child'
with the #EveryChildsRight ( #HerÇocuğunHakkı ) hashtag on social media.
On the first day we became a Trend Topic on Twitter.



With Amanda Parer, an Australian artist, we made a Children's Rights monument.
On April 23, people saw the giant children balloons.




Client: Algida - Unilever
Client Representatives: Toloy Tanrıdağlı, Özge Onur, Deniz Taktak, Sarp Bilal, Cem Bökeer

Advertising Agency: Tribal Worldwide İstanbul

Managing & Creative Director: Arda Erdik

Creative Director: Başar Bellisan

Copywriter: Merve Selamet, Hakan Yılmaz
Art Director: İsmail Anıl Güzeliş, Emre Karaca, Sezen Balcı
Illustrator: Başar Bellisan
Monument Design & Production: Parer Studio

Project Manager: Alp Gürsoy, Buse Sokullu 

Social Media: Burcu Kavasgil, Emre Hacısalihoğlu
Strategy: Arda Sesli


Agency Producer: Levend Çağıl, Alper Öz

Production: Vana Film

Director: Alper Yılmaz
Producer: Seda Özdemir, Feyyaz Barış Dikmen

Post-Production: İmaj

2017, İstanbul-Turkey