REDESIGN
The new visual identity is based on the owner's surname - Švoma. The word “stroje”, which means machines, was removed because it is a Czech word and the company trades with foreign companies, therefore it could possibly cause misunderstandings. Thanks to this, the new logo is powerful, simple and it strongly emphasizes the name of the company. The original logo was revamped to retain the impression it had on people who were already fond of the company. The new design underlines a precise work and professional approach, which can be seen in every single detail of each machine.
